I am against false advertising. I think we all are. If I see something on a commercial or in a newspaper or on a billboard I want it to be based in some sort of fact. Don't tell me the car runs on gas when it really runs on diesel. Don't say it is blue when it is red. Call a thing what it is.
As we were driving home from Florida I saw several billboards advertising "adult" stores and "gentlemen's clubs". I think we all know what is actually inside these places and it is not adults and gentlemen.
If you are going to sell sexually explicit books, movies, "toys", etc, you should call your store something like "sexual novelties" or "porn store". It is not a place for adults. It is a place for people with an erotic itch to scratch, right, wrong or otherwise.
And you certainly should not advertise your club filled with naked women and drunken, drooling, sexually frustrated men as a gentlemen's club. Call it a "strippers expo" or a "perverts club". Your slogan could be something like, "Making women into sexual objects 7 days a week". But there are no gentlemen inside that building.
Adults learn to control their urges (sexual or otherwise) and use them to bring joy into their marriage and other relationships. Gentlemen are men who have attained to a higher standard of treating others well, especially women. We probably should have clubs and stores dedicated to encouraging these things, but that will have to wait for another blog post.
So let's make the world a slightly better place by learning to call a thing what it is.